Folia na Impacta

Carnaval campaign for Impacta Treinamentos.
Production of 40 paper characters representing a samba school and their instruments.

Porta Bandeira

Carnaval is the biggest popular event in Brazil, international known for the traditional national dance "samba",
colorful costumes and fun moments. To celebrate this important event, a campaign for Grupo Impacta was developed, with illustrations made by papercraft.

divisor

References of colors, costumes and characters:

divisor

Tools:

Tools
divisor

Sketches:

sketch
divisor

Digital

softwares
Digital Workspace
diagonal background
divisor

Crafting & Final Product:

final-product
final-product
final-product
final-product

final-product

final-product   final-product

Credits

Concept & Art Direction:

Lucas Haruo Ohara


Art Assistance:

André Ribeiro
Lorenna Carvalho


Copywriting:

Adam Junqueira
Davi Romero


Creative Direction

Clodomiro Brito